Episode 682 • May 15, 2023 • 25 min
Fine Tune Your Customer’s Journey Featuring Paul Sokol
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Show notes
Deemed the "Mad Scientist" of sales & marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority. In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process. Paul and I discuss:- Paul’s background as an electrical engineer [01:42]
- Machine learning and advertising [03:09]
- Connecting everything to your customer’s experience [13:56]
- Learning new tools and adding the skillset to your business [18:22]