Episode 821 • January 12, 2026 • 28 min
How to Build Authentic Relationships That Sustain Your Knowledge-Based Business for Decades Featuring Paige Arnof-Fenn
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Show notes
Paige Arnof-Fenn is the founder and CEO of global branding and digital marketing firm Mavens and Moguls, based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, as well as nonprofit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.
In today's episode of Smashing the Plateau, you will learn how to build a thriving knowledge-based business by making authentic connections and staying true to your values.
Paige and I discuss:
- What caused Paige to become an entrepreneur [02:23]
- How Paige decided on her business model [13:04]
- Who Paige's ideal clients are [05:59]
- How to navigate AI tools without losing your brand's authentic voice [08:18]
- What makes it challenging to build a sustainable knowledge-based business today [09:48]
- The importance of making friends before you need them [15:07]
- How to build your reputation with every conversation [17:06]
- What makes it easier than ever to start a knowledge worker business [18:32]
- The do's and don'ts of connecting with others in community [21:20]
- Why quality over quantity matters in building your brand [23:28]
Learn more about Paige at https://www.linkedin.com/in/paigearnoffenn and www.mavensandmoguls.com
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About Smashing the Plateau
Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.
Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.
Woven throughout are powerful reminders of how community can accelerate your success.
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