How to Create Hype with a Secret Society Featuring Michael Schein

Show notes

Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields.

In today's episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters.

Michael and I discuss:

• How he uses his “Secret Society” concept [03:20]
• How to start a “Secret Society” [08:59]
• The rise in interest in communities [13:51]
• The unique value Michael offers his “Secret Society” [17:14]
• When Michael started his “Secret Society” [20:09]
• The results Michael has observed from participants [21:46]
• Michael’s ideal client [26:05]

Learn more about Michael at http://microfamemedia.com, https://www.hypereads.com/list, https://twitter.com/MichaelSchein1, and https://www.linkedin.com/in/michaelfrancisschein/.

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