Episode 773 • February 10, 2025 • 29 min
How to Establish Credibility in Branding as a New Entrepreneur Featuring Philip VanDusen
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Show notes
Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast.
Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies.
In today's episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert.
Philip and I discuss:
- His reflections on what he might have done differently in his career [00:00]
- How he transitioned from a corporate role to entrepreneurship [02:13]
- The concept of career being more like a web than a ladder [02:52]
- Starting out in branding and the progression to where he is now [03:42]
- The importance of experiential learning over formal education in some fields [04:58]
- Dealing with imposter syndrome and the fear of uncertainty [06:18]
- The shift from working in real life to digital environments and adapting to new technologies [08:42]
- Advice for corporate refugees transitioning to their ventures [10:02]
- Establishing credibility and authority when starting new [11:39]
- The vital role of community in supporting career transitions [12:35]
- The importance of visual branding and consistency across platforms [14:01]
- How to start building a personal brand even before fully defining your services [16:35]
- Exploring the potential of digital content to attract and retain clients [21:06]
Learn more about Philip VanDusen:
WEBSITE
https://www.philipvandusen.com
BONFIRE MASTERMIND:
https://philipvandusen.com.com/bonfire
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
https://www.linkedin.com/in/philipvandusen/
YOUTUBE
https://www.youtube.com/c/philipvandusen
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The Smashing the Plateau Community
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