Episode 666 • January 23, 2023 • 27 min
How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak
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Show notes
Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.
She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns.
In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.
Jennifer and I discuss:
- How she landed in the niche of digital ads [02:11]
- Who Jennifer’s system is not good for [07:13]
- Who Jennifer’s system is good for [08:26]
- The core elements of her digital ad process [10:38]
- How Jennifer developed her process [16:32]
- How to mitigate the risk of being platform-specific [18:58]
- When COVID hit, the benefit of being connected to communities [23:37]
Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.
Jennifer has been featured in Forbes & The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.
Learn more about Jennifer at
https://jenniferspivak.com/million-dollar-agency/
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