Episode 648 • September 19, 2022 • 23 min
How to Sell Expensive Intangible Services Featuring Steve Gordon
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Show notes
Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees. In today's episode of Smashing the Plateau, you will learn how a book can help you sell something that is very expensive and completely intangible that your clients don’t understand.” Steve and I discuss:- How Steve became an expert in how to write a book [02:36]
- A simplified process to create a book [06:02]
- When a new consultant should think about creating a book [10:05]
- The importance of narrowing your focus [12:33]
- Recognizing your unique, opinionated worldview [15:01]
- How a book leads to sales [17:09]