How to Stand Out With Authentic Copy, Tough Love, and Mentorship After Leaving Corporate Leadership Featuring Liisa Reimann

Show notes

Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She’s been featured in Women’s Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it’s done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves!

In today’s episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you’re transitioning from corporate life.

Liisa and I discuss:

• How Liisa’s cover letter launched her copywriting career [00:02:46]
• What inspired her to become an entrepreneur [00:05:00]
• The challenges women executives face when marketing themselves [00:09:00]
• Why social media and marketing language feel uncomfortable for many [00:11:42]
• Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]
• How Liisa supports clients with tough love and accountability [00:15:16]
• Building trust and community as a solopreneur [00:17:33]
• The critical role of mentorship and learning from others [00:20:28]
• What Liisa would (and wouldn’t) change about her journey [00:21:29]

Learn more about Liisa at twoeyecopy.com, linkedin.com/in/liisareimann, and facebook.com/groups/writewordsthatsell

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