Episode 554 • November 30, 2020 • 26 min
How to Use Hype When You Hate Self-Promotion Featuring Michael F. Schein
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Show notes
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. We discuss:- What marketing is really all about [3:53]
- The Hype man: reverse-engineering as a way to make people take an action [8:22]
- Milk before meat [10:13]
- Hustle, hustle, hustle [13:50]
- If only people saw how good your product is [15:57]
- What makes negative hype artists so good at what they do [19:55]
- Why you need to make sure you don’t gravitate only toward people like you [23:33]