Episode 608 • December 13, 2021 • 23 min
Should You Write Your Own Copy? Featuring Gio Marcus
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Show notes
Gio Marcus is copywriting mentor who teaches high-converting copy to entrepreneurs who want to reach millions and make millions. We discuss:- How to become your brand’s own best copywriter [02:32]
- A copy that’s more than a static set of words on a page [05:51]
- What makes people bolder in their copywriting [07:06]
- The first thing to do to get your copy generating revenue immediately [10:12]
- The price of effectively communicating your value [11:51]
- The missing element in LinkedIn [16:37]
- The basis of every great movie, novel or TV commercial [17:09]
- How to show the reader that you understand them [19:11]