Episode 643 • August 15, 2022 • 26 min
How to Build an Authority Business Featuring Rochelle Moulton
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Show notes
Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice.
In today's episode of Smashing the Plateau, you will learn how to go from expertise to authority, along with big financial benefits.
Rochelle and I discuss:
- Some of the differences between experts and authorities [03:18]
- Patterns that emerge from experts that effectively market their authority [08:54]
- The most important sales target when you market your authority [11:24]
- How taking a stand can generate risk in your head [14:23]
- How long it may take to build a financially successful authority business [19:11]
- Business model differences between experts and authorities [20:55]
Learn more about Rochelle at https://rochellemoulton.com/.
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