Episode 40 • January 19, 2015 • 35 min
STP040: Small Business Marketing In 5 Steps with Geri Mazur
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Show notes
If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.
Topics include…
- Why outputs matter more than outcomes
- Creating demand, then fulfilling it
- How to know you’re spending wisely
- Learning the long game of marketing
- What you should be doing once a week
Geri Mazur is an award-winning small business-marketing consultant with more than 25 years experience moving people, products, and brands forward. She is the owner of Geri Mazur Marketing.
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