Episode 856 • September 14, 2026 • 22 min
When the Book Becomes the Business — Wiebke Tasch
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Show notes
Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master's background from Bauhaus University, she approaches book publishing as a functional system — where clarity, structure, strategic positioning, and high-quality design work together. She helps nonfiction experts turn their ideas into professionally published, market-ready books built for long-term impact.
In today's episode of Smashing the Plateau, you will learn how to turn your book into a strategic business asset that grows your audience and attracts paying clients.
Wiebke and I discuss:
- What led Wiebke to self-publishing [02:19]
- The moment she chose entrepreneurship over a traditional publishing career [04:31]
- How getting stranded in Morocco during COVID shaped her business [07:16]
- Her personal transformation and identity shift [10:38]
- The difference between writing a book people read and a book that grows a business [13:00]
- Why market positioning matters before you write a single word [13:52]
- How she repositioned a client's book to generate nine times more pre-orders [16:27]
- How the Amazon algorithm works and why the first five days matter [17:00]
- The role community played at every turning point in her journey [19:20]
Learn more about Wiebke at https://tidycal.com/digitalauthorsllc/free-market-analysis
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About Smashing the Plateau
Smashing the Plateau is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.
Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.
We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.
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