Episode 126 • December 31, 2021 • 30 min
Why You Need Help to Build a Successful Consulting Business Featuring Karen Gershowitz
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Karen Gershowitz started her career as a marketing researcher at American Express and Emery Worldwide. She was then a partner at BAI Global, a marketing consulting and research firm. In 1991 she founded Strategic Action Inc., a marketing strategy consultancy working with Fintech, performing arts and other not-for-profit institutions. We discuss:- Trying not to be the best-kept secret in the United States [02:44]
- The structure of Score: where to start when growing a business [06:21]
- Why a consultant can’t be a jack of all trades [09:02]
- Why consultants should be partners as well [12:42]
- The importance of having a good political radar [17:18]
- The three big things consultants can do that employees can’t [21:15]
- Out there lonely with the worst demons [25:11]