Episode 120 • November 19, 2021 • 26 min
How to Name Your Consulting Business Featuring Brad Flowers
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Show notes
Brad Flowers co-founded Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. He lives with his wife and two kids in Lexington, KY. We discuss:- How a literature degree can make you unexpectedly successful [02:31]
- Cash is king or cash is queen [05:14]
- The seed of a naming book [07:14]
- How to pitch a name to your family [09:50]
- The biggest problem in naming your business [13:00]
- A pretty good name for a florist [15:33]
- Criteria for choosing the best name for your company [17:54]
- Some of the most interesting names for consulting businesses [20:33]
- The whole point of thinking more widely [22:07]