Episode 639 • July 18, 2022 • 27 min
How to Transform Content from Boring to Brilliant Featuring Tom Ruwitch
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Show notes
Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck.
In today’s episode of Smashing the Plateau, you will learn how to transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
Tom and I discuss:
- Why he started Story Power Marketing [03:04]
- Why he decided to focus on expert-based businesses [05:13]
- Why relationships are so important [08:39]
- How storytelling distinguishes you as an expert [16:12]
Learn more about Tom at:
https://storypowermarketing.com