Episode 627 • April 25, 2022 • 27 min
Why You Need a Marketing Plan for Your Book Featuring Jane Wesman
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Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country’s top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as Charles Schwab, Stephen Covey, Peter Drucker, Marcus Buckingham, and Keith Ferazzi. We discuss:- Major challenges for consultants who want to publish a book [03:19]
- When is a good time for publishing a book [06:30]
- Why a book can be beneficial for you and your business [08:53]
- A process that will help ensure success of a book [10:19]
- Types of investment options for getting your book effectively marketed [13:58]
- How to find a good team when writing your first book [20:40]
- What makes book publishing a long journey [22:35]