Episode 625 • April 11, 2022 • 34 min
Author of Tiny Business, Big Money, Elaine Pofeldt
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Show notes
Elaine Pofeldt, journalist and author of Tiny Business, Big Money. We discuss:- Common strategies for one-person businesses [02:22]
- Automation is always a low-hanging fruit [07:06]
- How enthusiasm makes us hard on ourselves [10:53]
- What prompts employees to start their own business [14:03]
- How to dominate a very tiny niche and think as big as Jeff Bezos [17:07]
- A semi-scientific testing of a product [26:30]